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March 14, 2007

A Curious Day

Suspended or axed.

Take your pick.

BBC Jam* is soon to be no more.

But shortly after that it could be far far better. And easier.


Weirdly, this hiatus (if indeed we find out that is what it will be to us suppliers) comes as a moment of blessed relief to me given current workloads - a chance to reset some straggling project threads and concentrate on some other things that weren't getting enough time.

But it's still something of a shock. And for those affected, inside the BBC and out, I guess we all just hold on tight. Even those who don't even really know yet.

The tragedy, of course, is that the content which is currently visible really isn't representative of what was about to go live. But I guess the dodgy world of business needed it to stay that way. As long as business interests are protected, who cares about advancing the medium or the consumers. Sigh.

Another drink anyone?

* It's not often I intentionally make a link that I know will soon be dead.

Posted by Tom Dolan at March 14, 2007 09:38 PM


Apologies Martin. This comment script should now be turned back on again...

Posted by: TomDolan [TypeKey Profile Page] at March 14, 2007 11:33 PM

I'll try again ;-)

I haven't got around to writing my thoughts on this out at full length (and possibly won't get time to) so my tuppence is:

1) The path to getting approval to even do the digital curiculum in the first place was regulatory torture - how can it have got this far down the line and so much work and so much money spent if it wasn't meeting the regulatory requirements. Did the BBC fail to keep commitments, or have the goal-posts changed?

2) Is it actually more a victim of the pace of technological change? When I first was on the fringes of it being mooted there was lots of talk of video driven virtual learning environments, and investing in the computer equipment and broadband connectivity needed to get schools joined up to it. Now we have YouTube, which takes a lot of the infrastructure and delivery expertise that the BBC was able to bring to the market out of the equation. Is it now being seen as anti-competitive because being competitive to the type of content proposed became a whole lot easier over the last couple of years?

Posted by: Martin Belam [TypeKey Profile Page] at March 14, 2007 11:49 PM

Well, had the rest of the e-Learning community also been doing this kind of thing, perhaps. But at education trade show BETT it still seemed to largely be the same old Comic Sans and 1pixel black vector art interactives...I certainly didn't come away thinking "gosh, we'd better start being more innovative".

Posted by: TomDolan [TypeKey Profile Page] at March 15, 2007 07:54 AM

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