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August 03, 2004

So what is this telly thing anyway?

As someone who's spent ages trying to get traditional media producers (spent ages? traditional? tom, you have been working in new media for nearly ten years now, it's now middle-aged media!) I was interested in how directly some operators are trying to recreate the old within the new on cutting-edge mobile networks interesting Americas Network article about video streaming.

"We were concerned about what subscribers would think about having advertising, but having ads in there makes it genuinely TV," says Scanlan. "People don't think 'Oh God, I've got to watch this ad.' Instead, it's 'Oh, there are the ads. This really is TV."

There are some benefits for the short-term growth of the platform - i-mode is adamant that the reason it has dominated in Japan is because it concentrated on running a network and billing, and that everyone else had to stick to their bit, unlike the "We are Vodafone, we can be in the content business" tack that is happening here. And coincidentally, BT went through time and time again before finally deciding to stick to their tradtional guns.

However, I hope that there are people in these organisations who *are* thinking hard about the development of the platform and what new services will emerge when it becomes a medium in its own right.

Posted by Tom Dolan at August 3, 2004 09:13 AM

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Ah, memories... soldering cable in the rain, and radio comedy before bedtime. Bloody hell, they've got I'm sorry I'll read that again!!!! Must connect computer to hi-fi.

Posted by: Phil at August 6, 2004 03:14 AM

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