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June 13, 2004

Ah, God I love the EuroKick, Ted...

The whole nation is going through a strange roleplaying experiment at the moment.

Up and down the country, people who would normally only show the faintest interest in football are getting to find out what it's like to be a football fan.

Because we're slowly realising that something we thought was entertainment is actually an elaborately constructed set of big-business deals to get us to part with our cash.

Go to the supermarket and get your official EuroKick lager, EuroKick charcoal briquettes, and negative-factor EuroKick sunscreen to make sure you look like a boiled beetroot. On the way from the retail park, stop off and pick up your official EuroKick carpet tiles from an Allied Drive-thru. Don't forget to take off your Engerland EuroKick plastic flags from your car as you take it through the EuroWash.

I can see the beauty of football played well, but football fans used to put me off football. Now it's the infrastructure and policies of football itself - things constructed around the game - that make me want to avoid it.

In which case I guess it is the national religion after all.

Posted by Tom Dolan at June 13, 2004 11:54 PM

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