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March 01, 2004

Another entry on the to-do list

Really must get round to (a) finishing the PHP nightmare that is the 'Badlanguage' project and then (b) putting together a very quick survey that consists of the following questions:

  1. Have used the 'red button' interactive TV functions on your set-top box
  2. Do you now own a TiVo, Sky+ or other PVR
  3. Since you got it, have you *ever* pressed the red button?
  4. Have you ever used the EPG on your set-top box since?
  5. Please rank the following as sources of new programmes to watch (we've put them in a user-centred order for you to begin with):
    1. trailers for programmes around what you have already chosen to watch
    2. listings magazines
    3. posters and other off-air
    4. recommendations from friends
    5. all those other cunning digital promotional means I've never bothered to look at

Some might suspect I believe I know the answers to these questions from the way I've phrased them...

Posted by Tom Dolan at March 1, 2004 05:40 PM

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Oh, and my bet: programme trailers will increasingly appear in ad-break space as a way of encouraging PVR people to watch ads and 'channel' crosspromotion.

Posted by: Tom Dolan at March 1, 2004 05:44 PM

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