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February 26, 2004

The Dolan Principle

There are some great thinkers out there on the internet, who have been able to summarise properties of modern media in a pithy saying.

I'm not one of those people.

But I'm *nearly* one of those people.

I'll spot a property of modern media, half think it through, and then spot a way of blowing a raspberry at the end. It comes from years of working on entertainment brands rather than for BBC News or the Guardian. I've tried being sincere, but just don't find it as satisfying.

So, while Loosemore's Law profoundly says:

intolerence of delay increases proportionally with speed of connection

I can only offer this:

[clears throat]

On the internet you are only ever seven clicks away from pornography.

The trick is knowing which seven clicks.

Posted by Tom Dolan at February 26, 2004 01:35 PM

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