« Ghost of Bitrate | Main | At Bloody Last »

March 24, 2003

Re-brand Awareness

I've noticed the saturation advertising of Qinetiq around London with their 'test us' campaign.

I'd never heard of them before, but something in my heart knew that, with a name like that, they had to have been someone a bit unsavoury previously.

"Price Waterhouse?" ventured the missus.
"The Androids formerly known as Accenture?" I said.

So it came as no suprise to find out they're a public-private-partnership based around DERA.

You do have to question how the minds of PR people work if we can already see through their fluffy name and know grimness is at work. And it's a sad day when such a forward-thinking and innovative organisation ends up getting to the party when all the decent names have gone.

A few design points though:
1) Their "in this section" rh nav is pretty useful, giving you a real sense of where you are in a linear journey.
2) Most of the men seem really intense and serious, and the women seem contemplative and smiley.
3) Some of their pages don't work on a mac. Arses.

Posted by Tom Dolan at March 24, 2003 10:17 AM

Trackback Pings

TrackBack URL for this entry:


You said: "3) Some of their pages don't work on a mac. Arses."

This is not an official QinetiQ response, just a note from techie who has seen (and sympathised) with your gripe.

QinetiQ considers Internet Exploder 'the standard', so it goes for the majority - and hopes that their best potential customers aren't mac users ;->

Posted by: Patrick Beautement at April 28, 2003 03:52 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Remember me?