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April 25, 2002

Have been rereading Cluetrain

Have been rereading Cluetrain - the wood version.

Chapter 3 - all about the search for 'voice', and how humans need authenticity and credibility seems very much like the editorial concerns I face in content production every day. How to make the content true, yet interesting. Yet when I speak to my audience about that wacky stuff I'm paid to produce, I lapse into the same old corporate monotone.

Odd that.

Posted by Tom Dolan at April 25, 2002 10:56 AM


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